PETER SCANLON
Strategic Operations Leader | Ex-Mozilla CMO | Ex-Google Creative Lab
INTRODUCTION
Senior operations and marketing leader with 20+ years of experience scaling teams, aligning cross-functional initiatives, and enabling executive success across startups, public companies, and mission-driven organizations. I bring a global perspective that spans both agency and in-house environments — from Google Creative Lab and Mozilla Firefox, to Goodby Silverstein & Partners, Publicis, and Monks.
I create environments where people feel motivated and empowered. My work has directly supported $300M in revenue by exploring digital experiences that increased product loyalty, developing a digital feature that created $100M+ in annual media value for an existing product, and building the fastest-growing account in agency history, achieving 200%+ revenue growth to deliver $45M annually.
I specialize in supporting marketing executives through operational excellence, strategic program management, and cross-functional leadership of internal and external partners. I bring a systems-thinking approach combining process design, financial oversight, legal consideration, and team enablement to help initiatives thrive.
SKILLS
LEADERSHIP
Chief of Staff Support, Executive Operations, Executive Collaboration, Board Relations, Stakeholder Management
OPERATIONS AND PROCESS
Operational Strategy, Digital Strategy, Revenue Operations, Marketing Operations, Process Design, Workflow Optimization, Operational Alignment, Operational Efficiency, Systems Thinking
TEAMS AND ORGANIZATION
Global Cross-Functional Team Leadership, International Team Management, Organizational Scale-up, Leadership Development, Change Management
FINANCE AND LEGAL
Financial Forecasting, Budget Management, Contract Negotiation, Compliance Management
LEADERSHIP
OPERATIONS CONSULTANT, PS INC.
I collaborate with founders and senior leaders to deliver operational excellence and project clarity across complex cross-functional environments. I specialize in helping executives align strategy, drive high-impact initiatives, and manage decision flows for efficiency.
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SVP, GROUP ACCOUNT DIRECTOR, MONKS
Secured the fastest-growing account in agency history, achieving double-digit year-over-year growth for two major clients, coordinating efforts among over 400 contributors.
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FRACTIONAL CMO, EARLY STAGE STARTUPS IN EUROPE
Collaborated with mission-driven founders to implement strategic go-to-market initiatives and achieve critical marketing milestones.
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ACTING CMO, MOZILLA
Developed strategies that enhanced user loyalty, contributing to $300M in annual Firefox revenue. Directed a global marketing team of 100.
COMMUNICATION
SENIOR DIRECTOR, BRAND ENGAGEMENT, MOZILLA
Implemented a global media channel that generated $100M in annual media value and established an identity system for a new independent mobile OS.
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INTERIM MANAGING DIRECTOR AND ACCOUNT DIRECTOR, GOOGLE CREATIVE LAB
Led product integration in a global campaign that positioned Chrome as the market leader, while building processes to support team growth in the USA and UK.
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ACCOUNT DIRECTOR, GOODBY, SILVERSTEIN & PARTNERS ADVERTISING
Led experimental creative and technology projects that took a leading agency into building new experiences for people that reflected shared values and interests.
COLLABORATION
STANFORD DESIGN SCHOOL, WORKSHOP INSTRUCTOR
Created and led a design series focused on creating banking solutions for low-cost smartphones in emerging markets.​
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ADVERTISING AGENCY AND DOT COM BUSINESSES
Directed the development and implementation of digital strategies, enhancing online customer engagement and driving e-commerce growth across Apparel, Automotive, Fitness, Payments, and Telecom.
PARTNERSHIPS
MONKS | US
†Monks is an AI-driven, digital-marketing company supporting clients in 32 countries‬â€.
BUNQ | NL
bunq is a new way for Europeans to bank using only bunq debit cards and the bunq mobile app.
MIRACL | UK
MIRACL is a cybersecurity start-up that uses a cloud-based service to deliver simple, scalable, user-friendly authentication into web and mobile apps.
STANFORD D.SCHOOL | US
The Design School at Stanford University is a user-focused program that provides fields of study with means and methods for creating change in their world.
UNIRIS | FR
Uniris is a new blockchain protocol that reduces the resources required to reach immediate consensus​.​​​
RENAISSANCE | FR
The Renaissance Project is a jobs training program that up-cycles unsold couture garments.
MOZILLA | US
Mozilla is a global not-for-profit technology company and maker of the groundbreaking Firefox web browser. Open source, and focused on empowering users.
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GOOGLE CREATIVE LAB | US
Google Creative Lab is a group of imaginative thinkers and builders who create ways of engaging people with Google products to change what's possible.
ADDITIONAL ENGAGEMENTS
DEPT
24 Hour Fitness​
Goodby, Silverstein & Partners Advertising
Publicis Advertising
Gap Inc. Direct
Hal Riney & Partners Advertising
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